Guides for local businesses

Concrete answers to bring customers back and grow your business.

How to retain customers as a local business?

To retain customers, a business needs to give a concrete reason to come back (a points or rewards program), stay in touch after the visit (notifications, reminders) and reward its best customers. A digital loyalty card in the phone — Apple Wallet or Google Wallet — removes lost paper cards and lets you send free reminders that trigger return visits.

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How to get more Google reviews for your business?

To get more honest Google reviews, ask after the visit and share a QR code or direct link to the business profile. Never condition a gift, discount or benefit on posting a review, regardless of the rating. A loyalty activity such as a prize wheel must remain completely independent.

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How to increase your business revenue?

To increase revenue, a business has three levers: bring existing customers back more often, raise the average basket, and attract new customers. The most profitable is the first: automatically re-engaging customers (free push notifications, targeted offers) costs far less than advertising. A loyal customer going from 1 to 2 visits a month doubles their value.

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Push notifications for retention: how do they work?

DimaCard notifications let you message customers who added the card and accepted notifications. Sends are included in the subscription with no per-SMS charge. Display depends on the device, Wallet compatibility and customer settings.

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Digital vs paper loyalty card: which one to choose?

A digital loyalty card adds capabilities a paper card cannot provide: visit history, an opt-in notification channel and exportable data. A paper card remains simple, but it provides no follow-up or measurement. The right choice depends on how much the business needs to operate and measure retention.

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Loyalty card in Apple & Google Wallet: how does it work?

An Apple Wallet or Google Wallet loyalty card is a digital card the customer adds to the Wallet app already on their iPhone or Android phone — in 1 click, with no app to download. It shows the customer's points, updates automatically after each visit, and lets the merchant send notifications straight to the lock screen. It's the smoothest and most widely used loyalty format.

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Google reviews and prize wheels: how should they be separated?

A gift must never be offered in exchange for a Google review. DimaCard therefore separates the two journeys: an optional link lets a customer share an honest review, while a distinct single-use link opens a prize wheel after a visit or as part of a loyalty campaign.

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