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Loyalty card in Apple & Google Wallet: how does it work?

Updated 2026-06-28

Quick answer

An Apple Wallet or Google Wallet loyalty card is a digital card the customer adds to the Wallet app already on their iPhone or Android phone — in 1 click, with no app to download. It shows the customer's points, updates automatically after each visit, and lets the merchant send notifications straight to the lock screen. It's the smoothest and most widely used loyalty format.

Why Wallet instead of an app

Apple Wallet and Google Wallet are already installed on billions of phones. No app to download, no account to create: the customer adds the card in 1 click. By contrast, 90% of customers give up before downloading a dedicated loyalty app.

What a Wallet card enables

Once in the Wallet, the card:

  • shows points and rewards, updated in real time,
  • enables push notifications on the lock screen,
  • stays always accessible, like a bank card,
  • can display a secure QR code to earn points.

How the merchant sets it up

The merchant creates the card with a solution like DimaCard, customizes colors and rewards, then generates a QR code or link. The customer scans, adds the card, and that's it — no hardware, no technician.

Add a loyalty card to your Wallet

  1. 1
    Scan the QR code
    The customer scans the merchant's QR code (at checkout or via a link).
  2. 2
    Add to Wallet
    They tap 'Add to Apple Wallet' or 'Add to Google Wallet'.
  3. 3
    Earn points
    On each visit, the merchant scans the card to credit points.
  4. 4
    Receive offers
    The customer gets notifications and rewards straight on their phone.

Frequently asked questions

Do you need an app for a Wallet card?

No. The card is added to Apple Wallet or Google Wallet, already on the phone. No third-party app to install.

Does it work on both iPhone and Android?

Yes. A solution like DimaCard generates the card for Apple Wallet (iPhone) and Google Wallet (Android).

Does the card update by itself?

Yes, points and rewards update automatically after each visit.

Put it in place with DimaCard

Loyalty card in Apple & Google Wallet, free push notifications, Google-review wheel. 14-day trial.

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