Google-review prize wheel: how does it work?

Updated 2026-06-28

Quick answer

A prize wheel tied to reviews is a mechanic where the customer leaves a Google review, then spins a wheel and wins a gift. It creates a virtuous circle: more 5-star reviews → higher rating → better local ranking → more new customers; and the gift won brings the customer back. Each wheel link is single-use to prevent cheating.

The virtuous circle

The prize wheel links satisfaction, reputation and loyalty: the happy customer leaves a review, wins a gift, and comes back to use it. Each review boosts your Google visibility and each gift builds loyalty.

How to prevent cheating

A good system generates a single-use wheel link per customer, sent after the review is verified. Impossible to spin multiple times or share the link. The reward is for the act of leaving a review, staying compliant with Google's rules.

Why it's powerful for a local business

On Google Maps, your rating and review count determine your visibility. The wheel turns a share of your satisfied (often silent) customers into public reviews — the most profitable local acquisition lever.

Set up a review wheel in 4 steps

1
Configure the prizes
Define the wheel's prizes (free drink, discount, dessert…).
2
Invite the review
Ask the customer to leave a Google review after their visit.
3
Send the wheel link
Once the review is left, send a single-use link to spin the wheel.
4
Reward
The customer wins a gift and comes back to use it in store.

Frequently asked questions

Is this allowed by Google?

Yes, as long as you reward the act of leaving a review (regardless of rating), not a mandatory positive review. Never buy fake reviews.

How do you stop a customer spinning multiple times?

Each wheel link is single-use. A solution like DimaCard handles uniqueness automatically.

What gift should you offer?

A low-cost but attractive prize: a drink, a dessert, a small discount. What matters is creating a reason to come back.

Put it in place with DimaCard

Loyalty card in Apple & Google Wallet, free push notifications, Google-review wheel. 14-day trial.

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