Google reviews and prize wheels: how should they be separated?
Updated 2026-07-19
A gift must never be offered in exchange for a Google review. DimaCard therefore separates the two journeys: an optional link lets a customer share an honest review, while a distinct single-use link opens a prize wheel after a visit or as part of a loyalty campaign.
Two independent journeys
The Google link collects voluntary feedback. The wheel supports a visit or loyalty campaign. Customers may use either, both or neither, without that choice changing their reward.
How to limit repeat use
The merchant generates a single-use wheel link for a visit or campaign. The system never checks whether a Google review exists or what rating or content it contains.
Why separation protects the business
It keeps the review request neutral and makes the loyalty activity easy to understand. The business avoids creating a financial benefit tied to publishing a review.
Set up both journeys in 4 steps
- 1Configure the prizesDefine the wheel's prizes (free drink, discount, dessert…).
- 2Offer an honest review linkShare the Google link separately, with no gift or rating condition.
- 3Generate the wheel linkAfter a visit or for a loyalty campaign, create a unique link without checking reviews.
- 4Track the activityThe customer spins and may redeem the prize under the merchant's campaign rules.
Frequently asked questions
Can you reward the act of leaving a review?
No. Google prohibits reviews posted in exchange for payment, a discount, goods or services, even when the rating remains unrestricted.
How do you stop a customer spinning multiple times?
Each wheel link is single-use. A solution like DimaCard handles uniqueness automatically.
What gift should you offer?
A low-cost but attractive prize: a drink, a dessert, a small discount. What matters is creating a reason to come back.
Put it in place with DimaCard
Loyalty card in Apple & Google Wallet, included notifications, and an independent loyalty prize wheel. Plans from €39/month. 30-day commercial money-back guarantee under the Terms.
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