How to increase your business revenue?

Updated 2026-06-28

Quick answer

To increase revenue, a business has three levers: bring existing customers back more often, raise the average basket, and attract new customers. The most profitable is the first: automatically re-engaging customers (free push notifications, targeted offers) costs far less than advertising. A loyal customer going from 1 to 2 visits a month doubles their value.

The 3 levers of revenue

A business's revenue depends on three variables you can act on:

Frequency: how often a customer returns (the most profitable lever).
Average basket: how much they spend per visit.
Number of customers: how many new customers you acquire.

Why frequency is the #1 lever

Increasing visit frequency is the cheapest lever: the customer already knows you. Automatic follow-ups (inactive for 15 days, birthday, happy hour) on the lock screen bring customers back with no ad budget. Moving a customer from 1 to 2 visits a month doubles their annual value.

How to trigger more visits

A digital loyalty card with push notifications lets you send free, unlimited messages to customers at the right moment. Combined with a rewards program and referrals, it acts on all three levers at once.

Increase revenue in 4 steps

1
Retain existing customers
Set up a digital loyalty card to give a reason to come back.
2
Automate follow-ups
Schedule push notifications (inactivity, birthday, promo) that run on their own.
3
Raise the basket
Offer reward tiers that encourage spending a little more.
4
Activate referrals
Reward customers who bring in new customers.

Frequently asked questions

What's the most profitable lever to increase revenue?

Bringing existing customers back: it's about 5 times cheaper than acquiring new ones, and a loyal customer spends more.

How can I re-engage customers without an ad budget?

Push notifications from a digital loyalty card are free and unlimited, unlike SMS or paid ads.

How fast do you see results?

The first automatic follow-ups can bring customers back within the first week. Loyalty builds a compounding effect over several months.

Put it in place with DimaCard

Loyalty card in Apple & Google Wallet, free push notifications, Google-review wheel. 14-day trial.

Start free trial