How to increase your business revenue?

Updated 2026-07-19

Quick answer

To increase revenue, a business has three levers: bring existing customers back more often, raise the average basket, and attract new customers. The most profitable is the first: automatically re-engaging customers (free push notifications, targeted offers) costs far less than advertising. A loyal customer going from 1 to 2 visits a month doubles their value.

The 3 levers of revenue

A business's revenue depends on three variables you can act on:

Frequency: how often a customer returns (the most profitable lever).
Average basket: how much they spend per visit.
Number of customers: how many new customers you acquire.

Why frequency is the #1 lever

Increasing visit frequency is the cheapest lever: the customer already knows you. Automatic follow-ups (inactive for 15 days, birthday, happy hour) on the lock screen bring customers back with no ad budget. Moving a customer from 1 to 2 visits a month doubles their annual value.

How to trigger more visits

A digital loyalty card with push notifications lets you send free, unlimited messages to customers at the right moment. Combined with a rewards program and referrals, it acts on all three levers at once.

Increase revenue in 4 steps

1
Retain existing customers
Set up a digital loyalty card to give a reason to come back.
2
Automate follow-ups
Schedule push notifications (inactivity, birthday, promo) that run on their own.
3
Raise the basket
Offer reward tiers that encourage spending a little more.
4
Activate referrals
Reward customers who bring in new customers.

Frequently asked questions

Which lever should you test first to grow revenue?

Start by measuring return visits from enrolled customers: visit frequency, spend and redeemed rewards. Then compare that revenue with the cost of acquisition campaigns.

How can I re-engage customers without an ad budget?

Push notifications from a digital loyalty card are free and unlimited, unlike SMS or paid ads.

How fast do you see results?

Timing depends on purchase frequency and the number of enrolled customers. Measure return visits, spend and redeemed rewards from launch, then compare results over several weeks.

Put it in place with DimaCard

Loyalty card in Apple & Google Wallet, included notifications, and an independent loyalty prize wheel. Plans from €39/month. 30-day commercial money-back guarantee under the Terms.

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