Unlimited Push Notifications: Retain 3x More Customers without SMS, without Application

Updated 2026-08-25

SMS campaigns cost between 90 and 250 euros per month for an independent business, with conversion rates constantly declining. Paper maps get lost, torn, or forgotten in a drawer. Mobile apps ask your customers to download something they won't do.

However, there is a solution which has an opening rate greater than 80%, which costs almost nothing, and which can be deployed in 48 hours without changing your cash register or your organization.

Unlimited push notifications on digital loyalty card. And at DimaCard, they are free and unlimited, whatever your plan.

The exceptional opening rate of push notifications (80% compared to 20% for email)

The numbers speak for themselves. A push notification displays an average opening rate of 80%, compared to 20% for email and barely 15% for advertising SMS. Why such a gap?

Because the push notification is displayed directly on the smartphone lock screen. It is visible immediately, without the customer needing to open anything. It doesn't end up in a spam folder, it doesn't wait in a full mailbox. It's there, before his eyes, at the precise moment you send it.

For a restaurateur, this means that a customer who passes your establishment on Tuesday evening at 6:30 p.m. receives your offer "Pizza Margherita for 7 euros this evening" at the exact moment when he is wondering what to eat. For a hair salon manager, this means that her Wednesday morning client sees “9:30 a.m. slot available tomorrow” while she checks her phone when she wakes up.

The fundamental difference between push, email and SMS: visibility, cost, engagement

SMS marketing has long been the preferred solution for merchants. Its opening rate is around 90%, but its cost is prohibitive: between 5 and 15 cents per message. For a base of 500 customers and 4 monthly campaigns, this represents 100 to 300 euros per month.

Email is cheaper, but its open rate drops to 20%, and most of your messages end up as spam or go unread for days.

Push notification is the best of both worlds: an 80% open rate, a fixed and predictable cost, and immediate visibility on the lock screen. This is the ideal channel for local businesses that want strong engagement without breaking the bank.

The purchasing behavior of loyal customers: the numbers that change everything

Increasing your retention rate by just 5% can increase your profits by 25% to 95%. This is the number published by Bain & Company, and it should guide all your marketing decisions.

A loyal customer spends on average 67% more than a new customer. They come back more often, buy more, and recommend your establishment to those around them. The cost of acquiring a new customer is 5 to 7 times higher than the cost of retaining an existing customer.

However, most local businesses devote most of their marketing budget to attracting new customers, neglecting those who have already come. Unlimited push notifications reverse this logic: they allow you to focus your efforts on those who already know you and are most likely to come back.

Changing customer expectations: fewer applications, more simplicity

Your customers are saturated with applications. They have an average of 80 on their phone, but only use 9 per day. They won't download an additional app to benefit from your loyalty program, no matter how generous it is.

What they want is simplicity. A card that fits naturally into their wallet, a QR code to scan at checkout, offers that arrive at the right time without them having to search. This is exactly what a digital loyalty card in Apple Wallet and Google Wallet allows.

The real cost of an SMS campaign for an independent business

Let's take a concrete example. You are a restaurateur, you have built up a base of 500 customers through your loyalty program. You send 4 SMS campaigns per month: a Tuesday offer, a weekend promotion, an inactivity reminder, a birthday message.

At an average rate of 7 cents per SMS, each campaign costs 35 euros. Four monthly campaigns represent 140 euros. Over a year, that’s 1,680 euros, just in shipping costs.

And this figure does not take into account losses: numbers that have changed, customers who unsubscribe, messages that are never read. In reality, your cost per customer actually reached is much higher.

Unlimited push notifications: a fixed cost of €39/month, zero surprises

With DimaCard, the calculation is radically different. For €39 per month on the Standard plan, you send as many push notifications as you want, to as many customers as you have, at no additional cost.

Zero surprises at the end of the month. Zero arbitration between “is this campaign worth the 35 euros it will cost me?”. You test, you adjust, you send. The only limit is your imagination.

For a restaurateur with 500 customers, this represents a saving of 1,692 euros over the year. For a hairdressing salon with 200 clients and 2 monthly campaigns, the saving reaches 612 euros per year. And for a bakery that only sent 2 campaigns to 150 customers, switching to the Standard plan remains profitable from the first month.

Comparative return on investment of the two channels over 12 months

Over 12 months, the difference is spectacular. SMS marketing costs you between 1,080 and 3,600 euros depending on your sending volume. DimaCard's unlimited push notifications cost you 468 euros per year on the Standard plan.

But the most important thing is not the economy. This is the result. With an opening rate of 80% compared to 15% for SMS advertising, your push campaigns generate 5 times more visibility for 3 times less budget. Your return on investment is mechanically higher, from the first campaign.

The interactive savings calculator: how much can your business save?

To help you visualize your situation, DimaCard provides you with an interactive savings calculator. Indicate your number of customers, your monthly sending frequency, and your current cost per SMS. The tool instantly calculates your annual savings by toggling unlimited push notifications.

This tool is available on our prices page, and it will allow you to make a costed decision, without obligation.

Customer registration in 5 seconds using the QR code at checkout

The first barrier to loyalty is registration. If it takes more than 5 seconds, you are losing customers. That's why DimaCard has designed a lightning-fast registration process.

The customer scans the QR code displayed at the checkout with their smartphone camera. A digital loyalty card is instantly created in your Apple Wallet or Google Wallet. It has nothing to download, nothing to install, nothing to fill out. All he has to do is scan, and it's done.

In 5 seconds flat, your customer is registered with your loyalty program. No friction, no paperwork, no data to enter. This is the highest adoption rate in the market.

The map always accessible on the customer's lock screen

Once the card is in the wallet, it can be accessed with one gesture, directly from the smartphone's lock screen. The customer does not need to search for an application, log into an account, or dig through emails.

He double-clicks the side button on his iPhone or opens Google Wallet on Android, and his loyalty card appears. The QR code is displayed, presented at the checkout, and the points are credited automatically.

This permanent accessibility is a key factor of use. The easier the card is to use, the more your customers use it. And the more they use it, the more they come back.

No application to download: the decisive argument for your customers

The “no app to download” argument is decisive for your customers. They are already inundated with requests, and they refuse to clutter their phone with an application for each business they frequent.

By using Apple Wallet and Google Wallet, you respect their habits. You integrate with a tool that they already use for their bank cards, their train tickets, their boarding passes. Your loyalty card becomes obvious, not a constraint.

Universal compatibility: iPhone, Android, and customers without a smartphone

DimaCard is compatible with all smartphones: iPhone with Apple Wallet, Android with Google Wallet. Your customers, regardless of their device, can benefit from your loyalty program.

For customers without a smartphone, DimaCard offers an alternative solution: a physical card with QR code and PIN code. It works exactly like the digital card, but without requiring a smartphone. You leave no one behind, and you cover your entire customer base.

Automatic restart after inactivity (30, 60, 90 days)

A customer who has not returned for 30 days is a customer in danger. For 60 days, it's been an emergency. 90 days in, it's probably lost unless you take action.

DimaCard automates inactivity reminders. You define the thresholds (30, 60, 90 days) and the message to send. The platform takes care of the rest. The customer receives a personalized notification on their lock screen: "You miss your favorite pizzeria. Treat yourself to a Margherita pizza at -20% this week."

This automatic recovery is your safety net. She catches up with the customers who are walking away before it's too late. And it works without you having to think about it.

Personalized birthday offers with automatic gift

The birthday is a special time to create relationships. Your customers appreciate being recognized, and a personalized offer on this occasion generates an exceptional conversion rate.

DimaCard automatically sends a birthday message with a gift: a free dessert, a 20% reduction, a free treatment. The customer feels valued, and he travels to enjoy his gift. It's a minimal investment for a significant emotional and commercial return.

Occasional promotions on high-margin products

Do you have a stock of products to sell? A comfortable margin on a particular dish? A slack period to fill? Push notifications allow you to target these opportunities in real time.

A restaurant can announce “Evening menu at 19.90 euros instead of 25 euros” on Tuesday morning to fill its room. A hair salon can offer “Free Complete Treatment for Any Hair Color This Week” to drive sales. A bakery can launch “Flash sale: 20% on pastries from 5 p.m. to 7 p.m.” to sell off its stock.

The key is responsiveness. With unlimited pushes, you launch a campaign in 2 minutes, at no additional cost.

The integrated referral program with rewards on both sides

Word of mouth is the most powerful acquisition channel for a local business. DimaCard turns it into a structured program: each customer can refer a friend, and both receive a reward.

The existing customer receives a push notification with their referral code. He shares it by message, by email or on social networks. When their friend scans the code and makes their first purchase, both receive their reward automatically.

This simple mechanism transforms your customers into ambassadors, and your loyalty program into an acquisition machine.

The gift wheel to boost your Google reviews

Google reviews are essential for local visibility. A business with 50 4.5 star reviews attracts significantly more customers than a business with 3 mixed reviews.

DimaCard includes a fun gift wheel: after each purchase, the customer can try their luck to win a reward. To participate, you must leave a Google review. Result: your reviews increase, your rating improves, and your local visibility explodes.

The gift wheel also creates a moment of play and surprise that reinforces the emotional engagement of your customers.

Campaigns to reactivate lost customers

Some customers stopped coming months ago. They're not lost forever, but they need a reason to come back.

DimaCard allows you to segment these inactive customers and send them an aggressive reactivation offer: "You missed us. Here's 30% off your next visit, valid for 7 days."

This targeted campaign is more effective than a general promotion, because it is aimed at customers who have already demonstrated their interest in your business. They just want a reason to come back.

Weekend flash sales with unique promo code

The weekend is a key time for local businesses. DimaCard allows you to create time-limited flash sales, with a unique automatically generated promo code.

"This weekend only: -25% on the entire menu for members of the loyalty program. Code: WEEKEND25."

The urgency created by the time limit and members-only exclusivity drives conversion. And the unique promo code allows you to precisely measure the effectiveness of each campaign.

The ideal sending frequency: between 2 and 4 notifications per month

There is a great temptation to send notifications every day to stay top of mind with your customers. This is a mistake.

The ideal frequency is between 2 and 4 notifications per month. Below you are forgotten. Above that, you annoy and cause unsubscribes.

DimaCard helps you respect this frequency by alerting you if you approach reasonable limits. You stay present without becoming intrusive.

The right time to send your notifications (Tuesday and Thursday, 11:30 a.m. and 5:30 p.m.)

The timing of your notifications is as important as their content. Data shows that the best slots are Tuesday and Thursday, at 11:30 a.m. and 5:30 p.m.

At 11:30 a.m., your customers start thinking about lunch. A restaurant offer at this precise moment has every chance of being consulted. At 5:30 p.m., they think about dinner or their evening shopping. A bakery or hairdresser offer for the next day works well.

Avoid Monday mornings, when your customers are overwhelmed, and weekends, when they are less receptive to commercial requests.

Personalization of the message: first name, purchasing habits, preferences

A personalized notification is twice as effective as a generic message. DimaCard allows you to use the customer's first name, purchasing habits, and preferences in your messages.

“Marie, your favorite dessert, tiramisu, is 20% off this week.” This personalized message creates an emotional connection that no generic message can match.

Segmentation is automatic: DimaCard analyzes each customer's purchases and suggests the most relevant offers for each.

The importance of visuals and a short, actionable message

A push notification should be short, visual and actionable. The customer must understand in 2 seconds what you are offering, and know what to do to benefit from it.

Ideal structure: a powerful hook, a clear offer, an explicit call to action. “Pizza Margherita at €7 this evening. Show your card at the checkout to enjoy it.”

DimaCard offers you optimized, tested and approved message templates, which you can personalize in just a few clicks.

Compliance with customer consent and GDPR regulations

Consent is at the heart of the relationship of trust with your customers. DimaCard complies with the GDPR: each customer gives their explicit consent (opt-in) when registering, and can unsubscribe at any time with one gesture.

This respect for consent protects your reputation and guarantees optimal deliverability of your notifications. The customers who have chosen to receive you are the most engaged, and the most likely to respond to your offers.

Zero additional equipment, zero cash changes

You have invested in your cash register, and you have no desire to replace it. Good news: DimaCard works with your current cash register, without additional hardware.

The QR code is displayed on the screen or on a laminated support. The customer scans it with their phone, and their loyalty card is created in their wallet. At the checkout, you scan the QR code on their card, or they enter their PIN code. That's all.

No complex installation, no change in your habits. You continue to work as before, with an added loyalty tool.

The simple dashboard that replaces complex tools

Competing loyalty solutions are often complex, with interfaces designed for marketing experts. DimaCard was designed for merchants, not for IT professionals.

The dashboard displays the essentials at a glance: number of registered customers, points distributed, campaigns sent, reopening rate, Google reviews. You create a campaign in 3 clicks, and you monitor its results in real time.

No learning curve, no intensive training. You are up and running in 15 minutes.

Anti-fraud QR code and PIN code to protect your program

Fraud is a scourge of loyalty programs. Malicious customers can share their QR code, or employees can credit points to their friends.

DimaCard protects your program with a dual device: dynamic QR code and personal PIN code. The QR code changes with each use, making sharing impossible. The PIN code, requested for large transactions, prevents fraudulent use.

Your loyalty program remains profitable, and your points are credited only to legitimate customers.

Import your existing customer base in a few clicks

You may already have a customer base, kept on paper, in a spreadsheet, or in a previous tool. DimaCard allows you to import it in just a few clicks.

A CSV file with first and last names, telephone numbers and purchase history is sufficient. DimaCard imports your data, sends a push notification to each customer to invite them to retrieve their card, and your program immediately leaves with your history.

No data loss, no starting from scratch.

Transparent rates without commitment: €39, €59 or €99 per month

DimaCard offers three price plans, without commitment, can be canceled at any time:

• Standard at €39/month: unlimited push notifications, digital loyalty card, automatic reminders, QR code at checkout. Ideal for businesses with up to 500 customers.
• Premium at €59/month: the entire Standard plan, plus the gift wheel for Google reviews, integrated sponsorship, and advanced segmentation. For growing businesses.
• Pro at €99/month: the entire Premium plan, plus unlimited customer base import, multi-site campaigns, and priority support. For chains and multi-location businesses.

Regardless of your plan, push notifications are unlimited. You never pay per message sent.

Restaurant scenario: €180/month in SMS, increase to €39/month, annual saving of €1,692

A restaurant with 500 customers in its base, 4 SMS campaigns per month at 9 cents per message: 500 x 4 x 0.09 = 180 euros per month.

By switching to the Standard DimaCard plan at €39 per month, the monthly saving is 141 euros, or 1,692 euros over the year.

And that's just the direct economy. With an opening rate of 80% compared to 15% for SMS, the restaurant reaches 5 times more customers for a budget 4 times lower. The return on investment is immeasurable.

Hair salon scenario: €90/month in SMS, increase to €39/month, annual saving of €612

A hair salon with 200 clients, 3 SMS campaigns per month at 15 cents per message: 200 x 3 x 0.15 = 90 euros per month.

By switching to the Standard DimaCard plan, the monthly saving is 51 euros, or 612 euros over the year.

But the main benefit lies elsewhere: inactivity reminder campaigns make it possible to reduce the interval between two visits, from 8 to 6 weeks. With an average basket of 45 euros, each customer who returns a week earlier generates significant additional turnover.

Bakery scenario: €45/month in SMS, increase to €39/month, annual saving of €72

A bakery with 150 customers, 2 SMS campaigns per month at 15 cents per message: 150 x 2 x 0.15 = 45 euros per month.

The direct saving is modest: 6 euros per month, or 72 euros over the year. But the Standard DimaCard plan includes features that SMS cannot offer: the digital loyalty card, automatic reminders, segmentation by purchasing habits.

The bakery can send unlimited notifications to announce flash sales, seasonal products, new arrivals. At no additional cost. This is where value is created.

The return on investment of each DimaCard plan, calculated by business type

For a restaurant, the Standard plan at €39/month pays for itself from the first campaign if it generates even one additional sale of €25.

For a hair salon, the Premium plan at €59/month is profitable if the gift wheel generates 2 additional Google reviews per week, which attract 1 new customer per month.

For a bakery, the Standard plan is profitable if weekend flash sales sell 10 additional pastries at 3 euros each.

In all cases, the return on investment is immediate and measurable.

Day 1: Creating your program and personalizing the card (30 minutes)

The first step is simple. You create your DimaCard account, you choose your plan, and you personalize your loyalty card: logo, colors, name of the program, points rules (1 euro = 1 point, 100 points = 10 euros reduction).

The interface guides you step by step, and you can preview your map in real time. In 30 minutes, your program is ready.

Day 2: Setting up the QR code and registration test in real conditions

You download the personalized QR code for your program, print it and display it at the checkout. Then you test the registration with your own phone.

Scan the QR code, check that the card is created in your wallet, present it at the checkout, validate a purchase. Is everything working? Perfect. Your program is operational.

Day 3: Training your team (15 minutes is enough)

Your checkout team is your first relay. Train it in 15 minutes: how to invite customers to scan the QR code, how to scan the card at checkout, how to handle questions.

DimaCard provides a simple training guide and memo sheets to display at checkout. Your employees will be autonomous from day one.

Day 4: Importing your existing customer base and segmentation

Do you have an existing customer base? Import it in a few clicks via a CSV file. DimaCard automatically sends a push notification to each customer to invite them to collect their card.

You can then segment your database by purchasing frequency, by average basket, by preferences. This segmentation will allow you to target your campaigns precisely.

Day 5: First push campaign and analysis of the first results

It's time to launch your first campaign. Choose your offer, write your message, select your audience, and send.

The dashboard shows you the results in real time: opening rate, click rate, number of customers who came to checkout. You know immediately if your campaign is working, and you can adjust for the next one.

What if my customers don't use Apple Wallet or Google Wallet?

The vast majority of smartphones integrate Apple Wallet (iPhone) or Google Wallet (Android). If some customers do not use these tools, they can still benefit from the program thanks to the physical card with QR code and PIN code offered by DimaCard. No customer is excluded.

What happens if I want to cancel my subscription?

DimaCard is non-binding and can be canceled at any time. You can stop your subscription in one click from your dashboard, without justification or penalty. Your customers will keep their card in their wallet, but the points will no longer be credited.

How do you manage my customers' personal data?

DimaCard is GDPR compliant. Your customer data is hosted in Europe, is never resold to third parties, and is used only for your loyalty program. Each customer gives explicit consent when registering, and can request deletion of their data at any time.

Can I import my existing customer base?

Yes, DimaCard allows the import of your existing customer base via a CSV file. Your customers receive a push notification inviting them to collect their card, and your points history is preserved. No data loss.

Will my customers receive too many notifications?

No. You have complete control over the sending frequency, and DimaCard recommends keeping between 2 and 4 notifications per month. Customers can unsubscribe at any time with one tap, requiring you to stay relevant and not overly solicit them.

What is the difference between DimaCard and a loyalty application?

Unlimited push notifications on Apple Wallet and Google Wallet are the most effective and economical solution to retain your local customers. They have an opening rate of 80%, they are included from €39 per month, and they are deployed in 48 hours without changing your organization.

DimaCard offers you all of this: digital loyalty card integrated into wallets, automatic inactivity reminders, sponsorship program, gift wheel for your Google reviews, and robust anti-fraud. No obligation, can be canceled at any time.

Join the hundreds of restaurateurs, hairdressers, bakers and merchants who have already chosen unlimited push notifications.

**Discover our prices and start from €39/month →**