Fast Food loyalty: the Wallet card that saves you €400 per month

Updated 2026-08-25

However, there is a simple solution, without hardware, without applications to download, which goes directly into your customers' digital wallet. And which allows you to restart them for free, as much as you want. Here's how the Wallet loyalty card transforms your fast food restaurant into a loyal customer machine.

Fast food facing the challenge of loyalty in 2025

Why your customers go through Uber Eats and never come back live

The truth is hard to hear, but it is crucial. Your customers don't choose Uber Eats because they love the platform. They go there because it's simple, quick, and they're already used to it. The problem is that each order placed on a platform costs you a huge commission. And above all, you do not recover any customer data. No email, no phone number, no purchase history. The customer belongs to Uber Eats, not you.

Let's take a concrete example. A kebabier achieves €8,000 in monthly turnover. 40% of its sales go through platforms. This represents €3,200 in orders on which he pays 25% commission, or €800 per month. Over one year, that’s €9,600 in commissions. That's the salary of a part-time employee, or three months' rent.

The solution? Capture these customers live. How ? By giving them a concrete reason to come back and order directly, without going through the platform. This is exactly what a well-designed digital loyalty card allows.

The hidden cost of paper cards and stamps

Everyone has tested the paper map. It seems simple, economical, without any hassle. But let's look at the numbers more closely.

For a fast food restaurant that prints 500 cards per month, the printing cost is around €50. But the real cost is what these cards don't generate. 80% of them end up in the trash or at the bottom of a drawer. Customers forget them, lose them, or simply do not present them at checkout. Result: you distribute cards that create no real loyalty.

Worse still, the paper card is an invitation to fraud. A customer can show up with a card already stamped by a friend, or simply stamp their card themselves. You have no way to check. Every fraud is a meal offered to someone who didn't earn it.

The app-less era: the busy customer wants absolute speed

The fast food customer is in a hurry by definition. He's hungry, he's in a hurry, he wants his order quickly. Asking them to download an application, create an account, enter their information is asking them to give up their meal for a promise of future loyalty. This is absolute nonsense.

This is why solutions that impose a mobile application systematically fail in fast food. The installation rate of loyalty applications in the QSR sector rarely exceeds 5%. Suffice it to say that your efforts are going nowhere.

The solution? A card that is automatically added to the smartphone's native wallet. Apple Wallet for iPhones, Google Wallet for Android. The customer scans a QR code at checkout, their card is created instantly, and it is available with a single gesture from the lock screen. No application to download, no account creation, 5 seconds flat.

Calculate your return on investment with DimaCard in 30 seconds

The interactive calculator: turnover, platform share, average basket

Before we tell you more about the solution, let’s talk numbers. Because that's what really matters to you. How much can you save each month with a digital loyalty card?

Take your monthly turnover. Let's say €10,000. Estimate the share that goes through delivery platforms. Let's say 30%, or €3,000. Uber Eats and Deliveroo commissions then represent around €750 per month.

Now, imagine that your loyalty program only brings back 20% of those direct customers. This represents €600 in orders recovered, or €150 in commission savings. Add to this the increased frequency of visits from loyal customers, and you easily exceed €400 in monthly savings.

What you save on Uber Eats and Deliveroo commissions

Each customer you retain directly is a customer who will no longer use Uber Eats. And each direct order means 20 to 30% more margin for you.

Let's take the example of a pizzeria which achieves €12,000 in monthly turnover. 50% of orders go through the platforms, or €6,000. With an average commission of 25%, this represents €1,500 in monthly commissions.

By deploying a Wallet loyalty card, this pizzeria can hope to recover 30% of these direct orders in six months. This represents €1,800 in orders recovered, or €450 in commission savings each month. Over one year, that’s €5,400 in savings. Enough to largely finance the DimaCard subscription, and even generate a significant profit.

What you gain with free and unlimited push notifications

Push notifications are your secret weapon. Where a marketing SMS costs between 5 and 15 cents per sending, a DimaCard push notification costs you nothing. Nothing at all. Unlimited, free, at no extra cost.

Let's take a concrete example. A fast food restaurant that sends 500 SMS per month to revive its inactive customers spends around €50 per month, or €600 per year. With DimaCard, these 500 push notifications are free. That’s €600 in annual savings, simply by changing tools.

And that's not all. Push notifications arrive on the customer's lock screen, impossible to miss. The average open rate for a push notification is 15 to 20%, compared to 5 to 10% for an SMS. You reach more customers, more efficiently, for zero euros.

The comparison table: DimaCard monthly cost vs current losses

Here is a simple table to visualize the financial impact of DimaCard on your fast food restaurant.

And this calculation is deliberately conservative. By recovering 30% of platform orders and increasing the frequency of visits, the monthly savings easily exceed €400.

The Wallet loyalty card, the solution adapted to fast food

Apple Wallet and Google Wallet: the card always in the customer's pocket

The DimaCard loyalty card lives in the native wallet of your customers' smartphone. For a customer on iPhone, it appears in Apple Wallet. For an Android client, in Google Wallet. This is the place where they already keep their bank cards, their train tickets, their boarding passes.

Why is it important? Because your customers aren't looking for an app icon in their menu. They don't have to remember to download anything. The map is simply there, accessible with a gesture from the lock screen. This is the reflex of the customer in a hurry, the one who wants their order quickly and without friction.

Registration in 5 seconds via QR code at checkout, no app to download

The process is disconcertingly simple. The customer arrives at the checkout and sees your DimaCard QR code placed near the payment terminal. He scans it with his phone's camera. Their loyalty card is created instantly and automatically added to their digital wallet. That's all. Five seconds, timer in hand.

No applications to download, no forms to fill out, no account creation with a password. The customer is in a hurry, he is hungry, he does not want to bother. This process eliminates any friction and makes signing up a natural gesture.

Compatible with your current crate, without new hardware

This may be the most important question for you. The answer is simple: DimaCard works with your current cash register, without any hardware changes. No tablet to install, no specific reader to buy, no cash register software to modify.

The validation process is simple. The customer presents their card from their digital wallet. You or your cashier employee validates the visit. A dynamic PIN or QR can be used to secure the transaction. It's as simple as accepting a credit card payment.

How the scan actually works at the checkout (practical questions)

You may be wondering how this actually happens at the checkout. Here are the answers to the questions that all managers ask themselves.

How does the customer scan the QR code with their phone? The customer simply opens the camera of their smartphone, as if to photograph the QR code. A notification appears on the screen, offering to add the card to your wallet. One click, and it's done. No specific drive required, no additional hardware.

What happens to customers without a smartphone or with a limited data plan? The vast majority of your customers have a smartphone. For rare exceptions, you can continue to use a traditional paper card system. The QR code does not require a data connection: it simply works with the phone's camera, which is available even without a data plan.

Does the QR code require a specific reader at the checkout? Absolutely not. The customer scans the QR code with THEIR phone, not with your cash register. You don't need any additional drives. The QR code is simply printed and placed at the checkout, like a menu or an advertisement.

How do checkout teams integrate this new reflex without slowing down service? Integration is natural. The customer presents their card, you validate with one click on your dashboard. It takes less time than stamping a paper card. And your teams don't have to follow any complex training. The system is designed to be intuitive.

The 4 pillars of a successful fast food loyalty program

Reward frequency: the 10th free meal or immediate discount

The basic principle of loyalty is to reward repetition. With DimaCard, you can set up the classic 10th free meal system, or opt for an immediate discount on each visit.

For a fast food restaurant, the immediate discount has a considerable advantage: it creates instant satisfaction. The customer immediately sees the benefit of their card and is encouraged to come back. For example, a 5% discount on each order, or a free coffee for any order over €10.

The 10th free meal system creates a goal to achieve. The customer sees his progress on his card, he is motivated to come back to complete his card. It is a powerful psychological lever, particularly effective in fast food restaurants where the frequency of visits is high.

Automatically follow up with inactive customers with free push notifications

The worst enemy of fast food is forgetting. Your customers love you, but they are sought after by dozens of other restaurants. Without reminders, they end up forgetting about you.

DimaCard allows you to automatically follow up with customers who have not visited your establishment for a certain time. For example, a customer who hasn't visited for 30 days automatically receives a push notification: "We're waiting for you! Your next meal is 10% off".

These reminders are free, unlimited and personalized. You define the rules, DimaCard takes care of the rest. It's your virtual loyalty employee, who works 24/7, without ever getting tired.

Celebrate birthdays and send targeted offers

Birthdays are a great time to create an emotional connection with your customers. With DimaCard you can automatically send a special offer to every customer on their birthday. A free meal, an exceptional discount, a free dessert.

These personalized attentions create a strong bond with your customers. They feel valued, unique, important. And they talk about it around them. It’s the most powerful digital word of mouth there is.

Transform loyal customers into ambassadors with integrated sponsorship

Sponsorship is the most profitable acquisition channel in existence. A satisfied customer who recommends your fast food to his friends is a new customer who arrives already pre-disposed to like you.

DimaCard integrates a simple and effective sponsorship system. Each loyal customer can refer their friends. When the godson makes his first visit, the godfather receives a reward. It’s a virtuous circle that transforms your most loyal customers into ambassadors for your brand.

Free push notifications vs SMS marketing: the deciding match

Cost per sending: €0 vs. 5 to 15 cents per SMS

The match is over. A marketing SMS costs between 5 and 15 cents per sending, depending on the volume and the service provider. A DimaCard push notification costs nothing. Zero cents, regardless of the volume sent.

Let's take a fast food restaurant that sends 500 SMS per month for its relaunch and birthday campaigns. At 10 cents per SMS, that represents €50 per month, or €600 per year. With DimaCard, these 500 notifications are free. The annual saving is €600.

And this is not a one-time saving. It’s a recurring saving, every month, with no ceiling. The more notifications you send, the more money you save compared to SMS.

Open rate: lock screen vs. SMS box

Cost isn't the only benefit of push notifications. The open rate is also higher. A push notification appears directly on the customer's lock screen, visible immediately. It cannot be ignored, unlike an SMS which ends up buried in the inbox.

The statistics speak for themselves: the average opening rate for a push notification is 15 to 20%, compared to 5 to 10% for an SMS. This means that your campaigns reach two to three times more customers, with greater effectiveness.

Unlimited sending frequency with DimaCard, without risk of additional costs

With SMS, each sending has a cost. So you hesitate to send too many messages, for fear of blowing your budget. With DimaCard, this constraint disappears. Push notifications are unlimited and free. You can therefore send offers as often as you wish, without risk of additional cost.

This freedom completely changes your marketing strategy. You can test different offers, different times, different messages. You can react in real time to an event, such as bad weather that could reduce your attendance. You have your hands free to maximize your turnover.

How to set up fast food digital loyalty in 3 steps

Step 1: Create your program in 10 minutes on DimaCard

The installation is disconcertingly simple. You create your account on DimaCard, you choose your plan (Standard at €39, Premium at €59, or Pro at €99), and you configure your loyalty program in 10 minutes flat.

You define the rules of your program: the number of visits for a free meal, the discounts to apply, the automatic reminder messages. The interface is intuitive, designed for traders, not for IT professionals. You don't need any technical skills.

Step 2: Print your QR code and place it at the checkout, team training included

Once your program is created, you will receive your personalized QR code. You print it, laminate it, and place it in the checkout, clearly visible. That's all. No hardware to install, no configuration to perform.

For your teams, training is included and takes 5 minutes. The reflex is simple: when a customer arrives at the checkout, you invite them to scan the QR code with their phone. The first visit is credited immediately. The customer leaves with their card in their digital wallet, and they are loyal.

Step 3: Analyze data and adjust your offers via the dashboard

Your DimaCard dashboard gives you a clear, real-time view of your loyalty program. You see the number of registered customers, frequency of visit, average basket, repurchase rate, customer lifetime value.

This data is valuable for adjusting your strategy. You see which offers work, which messages generate returns, which customer segments are the most active. You can then fine-tune your program to maximize its effectiveness.

Boost Your Google Reviews with the Built-in Gift Wheel

The principle: reward the review after each visit

Google reviews have become a determining factor in choosing a restaurant. A fast food restaurant with a 4.5 star rating and recent reviews attracts significantly more customers than a competitor with a 3.5 star rating.

DimaCard includes a gift wheel that encourages your customers to leave a Google review after each visit. The customer scans their card, they are invited to spin the wheel, and they earn a reward in exchange for a review. It’s a simple, fun and effective mechanism.

The direct impact on your local SEO and your reputation

Each positive review strengthens your online reputation and improves your local SEO. Google favors establishments with recent and positive reviews in local search results.

With DimaCard, you transform your satisfied customers into review generators. Each visit is an opportunity to obtain a new positive opinion. Over a month, this can represent dozens of additional reviews, which strengthen your local visibility and attract new customers.

DimaCard vs Hey Pongo, Yollty and the others: the comparison with evidence

Zero hardware, zero bulky tablet

Competing solutions like Hey Pongo or Captain Wallet often require the installation of a tablet at the checkout. This represents additional cost, occupied space, and unnecessary complexity. DimaCard works with a simple printed QR code. You don't change your cash register or your habits.

This difference is crucial for a fast food restaurant where checkout space is limited and speed is essential. An additional tablet slows down service and complicates the lives of your teams. The DimaCard QR code is invisible until the customer scans it.

Transparent prices without commitment, cancellable at any time

At DimaCard, prices are clear and publicly displayed. Standard at €39 per month, Premium at €59, Pro at €99. No obligation, can be canceled at any time. No hidden fees, no installation costs, no hardware to purchase.

Competitors often charge opaque prices, with installation costs, 12 or 24 month commitments, and additional paid options. The fast food manager has no time to waste with these complications.

A solution designed for independents, not for large chains

DimaCard is designed for independent merchants, not large chains with dedicated marketing teams. Our interface is simple, our support is responsive, our prices are adapted to the budgets of VSEs.

We know you don't have time to read user manuals or follow complex training courses. We therefore designed DimaCard to be usable immediately, intuitively, without a learning curve.

What customers who migrated from competing solutions say

The testimonies are unanimous. Managers who have migrated from Hey Pongo, Yollty or Captain Wallet to DimaCard all emphasize the same thing: simplicity. "With the previous provider, I had to manage a tablet, updates, bugs. With DimaCard, I only have a QR code and a clear dashboard. I save time and money."

Case studies: 3 fast food managers who transformed their loyalty

Case #1: The kebabier who reduced his Uber Eats commissions by 30%

Karim, manager of a kebab shop in Lyon, made €9,000 in monthly turnover, 45% of which came via Uber Eats. The commissions cost him almost €1,000 per month. He deployed DimaCard with a simple offer: the 10th kebab free.

In three months, he enrolled 350 clients in his program. 25% of its Uber Eats customers returned to order directly to take advantage of their loyalty card. His monthly commissions went from €1,000 to €700, or €300 in savings each month. And its average order value increased by 15% as loyal customers ordered more.

Case no. 2: The pizzeria which doubled its frequency of visits in 60 days

Sophie, manager of a pizzeria in Nantes, had a problem: her customers came once, then disappeared. She set up a DimaCard loyalty card with a 10% discount from the second visit.

In 60 days, its frequency of visits increased from 1.2 visits per month to 2.4 visits per month. Its registered customers now represent 40% of its total turnover. And thanks to push notifications, it automatically follows up with customers who have been inactive for more than 30 days, with a return rate of 20%.

Case no. 3: The food truck that recovered 40% of inactive customers in 3 months

Thomas, manager of a food truck in Bordeaux, had accumulated 800 customers registered on his old paper system, but 70% of them had not returned for more than 6 months. He imported his database into DimaCard and launched a follow-up campaign via push notifications.

In 3 months, he recovered 40% of his inactive customers. Each contacted customer received a personalized offer: a free menu for any order over €15. The cost of this campaign? Zero euros, thanks to DimaCard’s unlimited push notifications.

Frequently asked questions about fast food loyalty with Wallet card

Does it work with my current fund?

Yes, DimaCard works with your current cash register, whatever the model. You don't need any additional hardware, no software to install. The system works with a QR code that you print and place at the checkout, and a dashboard accessible from your smartphone or computer.

Do my customers need to download an app?

No, absolutely not. This is the main advantage of DimaCard. Your customers scan a QR code with their smartphone camera, and their loyalty card is automatically added to their digital wallet (Apple Wallet or Google Wallet). No apps to download, no accounts to create.

How much does DimaCard cost per month?

DimaCard offers three plans: Standard at €39 per month, Premium at €59 per month, and Pro at €99 per month. All options are non-binding and can be canceled at any time. There are no setup fees, no hardware costs, and push notifications are unlimited and free in all plans.

What happens if a customer loses their phone?

Your customer can retrieve their loyalty card on their new phone by scanning your QR code again. Their visit history and rewards are stored on your DimaCard dashboard, associated with their account. Simply scan the QR code to find your card and stamps.

How does the customer scan the QR code with their phone?

The customer simply opens the camera on their smartphone, as if to take a photo. He frames the QR code, a notification appears on the screen, and all you have to do is click to add the card to your digital wallet. The process takes less than 5 seconds and requires no technical skills.

What to do for customers without a smartphone or with a limited data plan?

The vast majority of your customers have a smartphone. For rare exceptions, you can continue to use a system of classic paper maps in parallel. The QR code does not require a data connection to be scanned: the phone's camera works even without a data plan. Adding the card to the digital wallet is done via the customer's connection, which can be wifi or data.

Conclusion: offer the 10th meal, keep your customers forever

Fast food loyalty is not an option, it is an economic necessity. Faced with commissions from delivery platforms, faced with the ephemerality of paper cards, faced with the natural forgetfulness of your customers, you need a simple, effective and profitable tool.

DimaCard offers you exactly that: a digital loyalty card that fits into Apple Wallet and Google Wallet, registration in 5 seconds via QR code, free and unlimited push notifications, and a dashboard that shows you precisely your return on investment.

The economy is simple: for €39 per month, you save hundreds of euros in commissions, SMS and paper cards. Your margin increases, your customers become loyal, and you regain control of your customer relationships.

So, what are you waiting for? Test DimaCard today and find out how to retain your fast food customers without an app, without hardware and without commitment. Your first loyal customer is just a QR code away.

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