How much does a digital loyalty program cost? (French prices)
Updated 2026-08-25
“How much does a digital loyalty program cost? » That's the question we ask first — and it's legitimate. But the honest answer begins with an observation: the price of a program is not just the monthly subscription.
You have to look at three things: what you pay to the supplier, what you would have paid with a “free” or plastic solution, and what the program brings you in returning customers. Here are all three, with conservative orders of magnitude and the exact DimaCard grid.
Why “how much does it cost” hides the real question?
The cost you don't see
A customer who comes in once and never comes back doesn't send you an invoice. However, replacing it costs around 5 times more than retaining it. A digital loyalty program is first and foremost a lever to avoid this silent replacement.
Subscription is just one line item in the budget
When we compare prices, we often compare subscriptions with each other. But the real cost of a program also plays out elsewhere: equipment to purchase, printing of cards, SMS invoiced upon sending, time spent restarting by hand.
Replacing a customer costs around 5 times more than retaining them. If the program brings back even one or two customers per month who would have gone elsewhere, it has already paid for itself — before even talking about average basket.
What makes up the cost of a digital loyalty program
- Software subscription: the heart of the cost, generally monthly, sometimes with a reduction in annual billing.
- Hardware: some solutions require dedicated terminals or readers; others work with the phone already at the checkout.
- Printing media: plastic cards, posters, flyers — a recurring item if you stick to plastic.
- Paid sendings: SMS is billed for each message, whereas push notification is free when sent.
- Team time: restarting by hand, correcting disputed points, copying out a notebook — all this has an hourly cost.
The orders of magnitude of the market (without invented figures)
The French loyalty software market covers a broad spectrum. Without citing competitors, we can use conservative orders of magnitude.
- Entry-level offers are around a few dozen euros per month, sometimes with limited features or additional shipping costs.
- The more complete suites, with cash register integration and multi-establishment management, tend to cost around a hundred euros per month, or even more for tailor-made deployments.
These orders of magnitude vary depending on the number of establishments, the integrations requested and the level of support. The important thing is not to aim for the cheapest, but to compare what is included: a low price that charges for each SMS can cost more than an all-inclusive subscription.
The DimaCard grid: three public and readable levels
| Formula | Monthly rate | Establishments | Features included |
|---|---|---|---|
| Standard | €39 incl. VAT / month | 1 point of sale | Wallet card + QR code, unlimited push, gift wheel, sponsorship, anti-fraud |
| Premium | €59 incl. VAT / month | Up to 3 points of sale | All Standard + advanced analysis, detailed segmentation, targeted reminders |
| Pro | €99 including tax / month | Up to 5 points of sale | All Premium + cash register integrations (Square, API), multi-establishment reporting |
Three points to note: annual billing benefits from a 20% reduction; push notifications are unlimited and free (no cost per sending); and the first paid subscription benefits from the 30-day money-back guarantee. There are no materials to buy or plastic cards to print.
Hidden costs to watch out for
- Are notifications charged upon delivery? If so, a program that raises a lot quickly becomes expensive — it's the opposite trap of the dumb card.
- Do you need any equipment? A terminal at the checkout is an immediate entry cost, in addition to the subscription.
- Do you own customer data? If they are locked with the supplier, changing solution costs you your file — an exit cost rarely displayed.
How to calculate profitability before signing
Compare the monthly cost to the number of customers the program needs to bring back. One more customer per week, at an average basket of your business, generally more than covers the subscription. The best test is the 30-day guarantee: measure registrations, registered returns and rewards redeemed over a real month, then decide with data.
To learn more about the switch between plastic and digital media, read the plastic vs digital card comparison. And to see the levels in detail, the solutions page summarizes all the functionalities.
Conclusion
The cost of a digital loyalty program can be read on three lines: the subscription, hidden costs, and the profitability of recovered customers. At DimaCard, the grid is readable — €39, 59 or €99 including tax/month, without hardware, without cost per notification, with 30 days to measure. To get started, request a demo via the contact page.
Key Takeaways
- The true cost of a loyalty program comes down to three lines: the subscription, the hidden costs (materials, printing, SMS invoices) and the profitability of recovered customers.
- On the French market, orders of magnitude range from a few tens of euros per month for entry-level to more than a hundred euros for suites with integrations and multi-establishments.
- DimaCard displays three public levels in euros including tax: Standard €39, Premium €59, Pro €99 per month, without hardware or cost per notification.
- Annual billing benefits from a 20% reduction, and the first paid subscription from a 30-day money-back guarantee.
- One or two customers recovered per month are generally enough to repay the subscription; the 30-day warranty helps verify it with data.
Frequently Asked Questions
How much does a digital loyalty program really cost?
At DimaCard, three public levels: Standard €39 including tax/month, Premium €59 including tax/month, Pro €99 including tax/month, without hardware or cost per notification. On the market, orders of magnitude range from a few dozen to more than a hundred euros per month depending on the integrations and the number of establishments.
Are there any hidden fees?
At DimaCard, no: no equipment to purchase, unlimited and free push notifications, cancellation at any time. To watch out for with other providers: the SMS charged when sending, the limits imposed and the exit costs to retrieve your customer file.
Does the plastic card cost less?
On paper, printing a card costs little per unit, but it is a recurring cost (reprinting, loss), without any recovery channel. A digital card is never reprinted and opens the notification channel - this is detailed in the plastic vs digital card comparison.
Is the price inclusive of tax?
Yes, DimaCard levels are displayed in euros including tax. Annual billing benefits from a 20% reduction.
Can I test before committing?
Yes: the first paid subscription benefits from the 30-day money-back guarantee, the time to measure registrations and actual returns in your business. Find all the questions on the DimaCard FAQ.
Put it in place with DimaCard
Loyalty card in Apple & Google Wallet, included notifications, an independent loyalty prize wheel, and built-in referrals — starting at €39/month. The first paid subscription is covered by the 30-day commercial guarantee under the Terms.
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